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Bertha HarianBertha Harian

berthahenson

An ex-journalist who can't get enough of the news after being in the business for 26 years
Supermarket newspapers, general election day 2010 Supermarket newspapers, general election day 2010

#berthabasics

The headline is the most important part of any news report. Readers decide if the rest of the report is worth reading based on...

#berthabasics

CORRECTIONS One of my former editors had only three words in his journalism bible: Accuracy. Accuracy. Accuracy. Getting a fact or figure wrong in...

silhouette of man standing against black and red background silhouette of man standing against black and red background

#berthabasics

News don’t happen in a vacuum. They are usually a consequence of something or a surprise repeat or part of a new trend. Unless...

scrabble forming adwords on brown wooden surface scrabble forming adwords on brown wooden surface

#berthabasics

They are perfectly fine, especially if they are billed as advertorials. This is when a journalist writes the content he has been fed, in...

crop interviewer writing in notepad and talking to job seeker crop interviewer writing in notepad and talking to job seeker

#berthabasics

Just who are these experts, analysts, observers peppering headlines these days? Unlike ‘sources’ who leak news, they give views, which are supposedly weightier than...

different types of sauce different types of sauce

#berthabasics

In my past life, when reporters tell me they got the story from a source, I always ask if it’s chilli, tomato or soya...

photo of a bridal gown photo of a bridal gown

#berthabasics

If a woman isn’t married, is she a Ms, Miss or Madam? Frankly, it really depends on the ‘house style’ of the particular media....

name plate on a desk with a humorous message name plate on a desk with a humorous message

#berthabasics

It’s SOP in journalism to name everyone who is featured in an article. Reason is to show readers that this isn’t just some fake...